Two acquisitions and one early-stage investment. Here's the story behind each.
Consulting, Web Dev & Paid Ads · Toronto, Ontario
Bringing Our Own Agency In-House
Vivid Agency is a Toronto-based consulting practice covering web development, paid media, SEO, social media management, and AI-driven workflows. Vivid Partners acquired Vivid Agency, keeping the same team in place to run it day to day.
The Vivid Partners team already ran Vivid Agency before the firm existed. Bringing it into the portfolio formalized a relationship that was already in place.
Day-to-day operations stayed the same. Vivid Partners now provides capital and strategic support behind the agency's growth.
Vivid Agency continues to operate under its founding team, serving clients across web development, paid media, and more.
Looking Ahead
Vivid Partners plans to keep investing in Vivid Agency's growth as it takes on new clients and expands its service offerings.
CRM & Marketing Automation · London, United Kingdom
Building a Better Way to Run a Business
Kora is an all-in-one CRM and marketing automation platform, built to handle pipeline management, client communication, and campaign automation in a single system. Vivid Partners acquired Kora to invest further in its product and growth.
Kora brings CRM, marketing automation, and client communication into a single platform, built to be faster and more intuitive than the tools most small businesses are stuck using today.
Kora solved a problem the team saw firsthand running other businesses: most CRM and automation platforms are clunky and overbuilt. Kora is built to be simpler and more effective.
Kora is an active part of the Vivid Partners portfolio, with ongoing product development.
Looking Ahead
Vivid Partners is investing in Kora's product and go-to-market as it grows its customer base.
Artificial Intelligence · San Francisco, California
Backing AI Outside Our Own Walls
Keyflow is an early-stage AI startup based in San Francisco. It's Vivid Partners' first investment outside of the companies it directly acquired and operates.
Keyflow represented a chance to back a team building something genuinely new in AI, outside the businesses Vivid Partners runs directly.
Early-stage capital to support product development and go-to-market.
Keyflow is an active, ongoing investment for Vivid Partners.
Looking Ahead
Vivid Partners continues to support Keyflow as it builds out its product and customer base.